
The main differences between post-checkout and pre-checkout address validation
Your eCommerce business is unique, eventhough customer behaviour and store functions are generally valid and can be summarised as follows below.
Choose the most suitable user flow for you and optimise your Shopify store.
The main differences between post-checkout and pre-checkout address validation in Shopify are:
Timing
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Pre-checkout validation: Occurs during the checkout process, before the order is placed.
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Post-checkout validation: Happens after the order has been placed.
Availability
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Pre-checkout validation: Available only for Shopify Plus merchants.
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Post-checkout validation: Available for all Shopify merchants.
Customer Experience
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Pre-checkout validation: Prompts customers to correct errors like missing apartment numbers before proceeding with payment.
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Post-checkout validation: A pop-up prompts customers to confirm or adjust their address after the order is placed.
Friction
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Pre-checkout validation: Minimizes friction during checkout by addressing issues before payment.
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Post-checkout validation: May cause some friction as customers need to respond to validation prompts after completing their purchase.
Effectiveness
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Pre-checkout validation: Generally more effective in preventing incorrect addresses from being submitted.
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Post-checkout validation: Relies on customers noticing and responding to validation prompts after purchase, which they may overlook.
Pre-checkout validation or Post-checkout validation, both are available for Shopify with the Address Validation iO app.
🚀 Try it out for free and add it to your store here. 🚀